The 10/10/10 Framework for High-Stakes Decisions

## Suzy Welch's Framework Applied to Betting The 10/10/10 framework asks three time-horizon questions about any decision: 1. How will I feel about this in 10 minutes? 2. How will I feel about this in 10 months? 3. How will I feel about this in 10 years? This framework is designed to counter the emotional weight of immediate feelings by distributing perspective across multiple time horizons. ## Application to Betting Decisions **Scenario: You are considering placing a £300 bet (3× normal stake) on a team you feel strongly about.** 10 minutes: "I'll feel excited to have a larger position. If it wins, I'll feel great." 10 months: "If I made this a habit and it lost, it would have meaningfully impacted my bankroll. Was the analysis worth 3× normal stake?" 10 years: "One oversized bet either way will be invisible in a 10-year record. But the habit of oversizing bets when I feel strongly is clearly visible in a 10-year record." The 10-year perspective reveals: it is the habit, not the individual bet, that matters. ## The Discipline Framework Version For discipline decisions (should I skip the bet log tonight? should I use the stop-loss today?): 10 minutes: "Skipping the log is easier right now." 10 months: "I will have gaps in my data that make calibration impossible." 10 years: "A habit of skipping the log means a non-functional record. Everything I claimed to learn from the data is invalidated." The 10-year perspective reveals: the small shortcuts compound into fundamental operational failures. ## Using 10/10/10 for Emotional Override When an emotional impulse (to chase, to skip a step, to increase stakes dramatically) arises: apply 10/10/10 before acting. The 10-month and 10-year perspectives almost always support the process-consistent decision over the emotionally driven one.