## The Chasing Behaviour Pattern
Chasing losses is increasing bet frequency, stake size, or risk level in an attempt to quickly recover lost funds. It is one of the most destructive behaviours in betting — and one of the most common.
## Why Chasing Feels Rational
In the moment, chasing has a seductive logic: "If I increase my next stake, I can win back everything I lost in one bet." Mathematically, this is true — one large winning bet does return you to breakeven. The problem is that increasing stake size does not increase win probability. You are taking on more risk without any increase in expected return.
## The Escalation Pattern
Standard stake: £20. After 3 losses: £40 stake. After 4th loss: £80. After 5th loss: "I'll get it all back if I put £150 on the next one."
This geometric stake escalation is precisely the Martingale pattern — which we know eventually produces catastrophic loss.
## Prevention System
**Pre-set daily loss limit:** "I will not place another bet today after losing more than 5 units." This rule is written down and placed where you see it during betting sessions.
**The cooling-off period rule:** After any loss that triggers the emotional urge to bet again immediately: mandatory 30-minute break. Walk away from the device. The urge to chase almost always dissipates after 30 minutes of no-screens activity.
**Stake lock:** After a losing day, stakes revert to 75% of normal until a positive-CLV day occurs. This is the opposite of chasing: measured reduction, not escalation.
## The Accountability Call
If chasing is a persistent pattern: tell your accountability partner immediately after any session where you chased. The discomfort of this disclosure is a powerful preventative against future chasing.
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